Dreams in Action Change the Future.
Dreams in Action Change the Future. That statement is the central point of the 2011 MLK Dream Weekend marketing campaign. It is a rallying cry for all of us who dream and a call for each of us to take action on those dreams. It is the starting point for changing the future in our lives and our communities.
To begin taking action on your dreams, we’re encouraging you to put them in writing. As a statement of inspiration, purpose and hope, we’ve written our own Dreamers’ Constitution, a declaration built on the ideas and powerful language that our nation’s Founding Fathers used when they wrote the Preamble to the Constitution of the United States. A new part of our website will feature the opportunity for each of you to write your own Dreamers’ Constitution. Make a contract with yourself to pursue your dreams, take action on them and change the future.
Another important part of this year’s marketing campaign is a new Facebook Fan Page that allows greater interaction for our fans. The fan page includes several new custom pages that will tell you more about scholarship opportunities, the Dreamers’ Constitution, and the many events that we have planned for this year. We will be sharing messages of inspiration and challenging our fans to pursue their dreams. Throughout the coming months we’ll share photos, videos and links we think will inspire or help you as you take action on your dreams. We welcome your inspirations and challenges, successes, feedback and questions on this fan page. It as a resource for building connections, sharing your dreams and connecting with others.
With the launch of the new Facebook fan page, we ask that you spread the word and share the new page with all of your friends! The power of collaboration will grow as the number of fans grows. Each of you has the opportunity to bring your friends to this resource as well and help them see the possibility of their dreams.
We are excited and hopeful as we work towards the 2011 MLK Dream Weekend on January 14-17, 2011. Thank you for the support, encouragement and inspiration you provide to us.
All. Together. Now.